Meet Our Founder, Genifer Murray

With more than twelve years in the cannabis industry, Genifer Murray is a pioneer and influential female leader.  She founded one of the first analytical cannabis testing labs in the U.S.  Murray lobbied for cannabis regulation, banking, and the 280E tax problem.  She also served on the Governor’s Task Force in Colorado helping to implement Amendment 64 to end cannabis prohibition.

Murray is a leading advocate for legalization and responsible regulation, emphasizing the need for product safety, cannabis testing, and quality assurance.  She has become a trusted resource for legislators, industry organizations, and the media. Murray has spoken internationally about the cannabis industry and how important testing is.  Murray’s dedication to quality assurance led her to become the founder and CEO of Carbon Blue Consulting, which provided testing and consulting services for cannabis labs.

Murray’s advocacy doesn’t stop at cannabis – she is also a major proponent of women’s rights. Her work with Women’s CannaBusiness Network which evolved into Women Grow helped move women to the forefront of an industry that is historically male-dominated.

As a cannabis health and safety champion, Murray has been a driving force in the development of a credible, safe medical marijuana industry in Colorado and across the U.S. She continues to be an active advocate for changing the way people think, see and interact with cannabis.

Mission:  Creating a better user experience, better outcomes, and a more mindful way to use psychedelics.

Soren’s Story

The Beginning of PsyNaturals

Unfortunately, psychedelics are still highly misunderstood, not readily available for medicinal use, and can be hard on the body. All those things combined can make it very difficult for people to seek out psychedelics for treatment. This story is what inspired us to create PsyNaturals.

Soren McCarty, one of my best friends, was diagnosed in January of 2020 with stage 4 colon cancer at the age of 48. His tumor spread around his sciatic nerve and triggered pain, anxiety, and depression that decimated his quality of life.  He was self-medicating with 2 grams of cannabis concentrates a day and taking gabapentin on top of that to treat the pain, but it still wasn’t enough to bring him any significant relief.

Watching Soren suffer propelled me to research potential treatment options to help improve his quality of life, including pain management, and mental health.  As part of my exploration, a friend encouraged me to watch Fantastic Fungi, a show about how Johns Hopkins University was using psilocybin to help people manage pain, anxiety, and the fear of dying.  This show leads me down a path of discovery in the world of psychedelics, reminiscent of my journey with cannabis.

Back then, my belief in the use of cannabis as a legitimate medical treatment led me to become a political advocate for cannabis education and medicinal use – fighting for patients who couldn’t fight for themselves.  Today, I feel compelled to fight for the medicinal use of psychedelics that could help patients and doctors alike, who believe in the powerful benefits of psychedelics.

A company to raise awareness and bring attention to a rising global mental health crisis, a mission to educate people about the medicinal properties of psychedelics in supporting mental health and other ailments, and products to help prepare and replenish the body and mind for an optimal psychedelic experience.

I have watched so many people I know suffer from mental illness, including myself and others in my family.  I have seen countless friends struggle with getting sufficient treatment, and self-medicate with alcohol or other prescription drugs, and sadly some have ultimately died.  This problem does not just apply to my own inner circle, it is a problem prolific among the general population, and has especially affected veterans, 20 of whom kill themselves every day due to PTSD.

I believe in the use of medicines like cannabis and psychedelics, to help people live happier and healthier lives, and I will remain dedicated to this cause as long as I know I can help at least one person have an improved quality of life.

Soren lost his battle with cancer on April 11, 2021.